Merculet ICO Project
The blockchain enables
users to collaborate without the need for intermediaries. This is
potentially going to change the world of finance forever. Today, we live
in a world of information overload. This excessive data can become a
bottleneck for corporate growth. The Merculet project wants to transform
the internet from information based to an Internet of Value.
The Merculet project will utilize the blockchain to transform how investors,
producers, and consumers relate. In essence, the project wants to
monetize the attention of people on the internet. At the same time, it
will help businesses grow by creating a new ecosystem that allows for
the redistribution of the trillion dollars value-driven economy.
To achieve its goal, The Merculet Project
has created an Attention Value Network powered by the MVP token. The
token connects both the demand and supply side of attention on an open
protocol. This will ensure that there is virtuous circulation of the
internet of value.
The Main Components Of Merculet
User Attention Evaluation
The first component of
this project is the User Attention Evaluation. This will be used to
measure the value of the attention a user provides. This evaluation will
go hand in hand with a reward point system.
User Attention Tokens
The other component is the User Attention Tokens. These are the tokens
designated for every entrepreneur. The UAT will be used to anchor the
basic MVP, which will enable the value exchange and synergy between
entrepreneurs.
Open Content Platform
The third component is
the Open Content Platform, which is based on a consensus mechanism. It
is powered by tokens and will also be the source of user attention. This
encourages all users in the platform to promote the virtuous cycle.
Merculet has already
defined partnerships with some partners for business practice such as
Solo Ads, which is a company with years of overseas traffic operation
experience and the commercialization of ads. The company already has a
working product matrix, MagicWindow. They have many years of experience
offering smart content distribution services to business people.
Merculet has also partnered with Elex, which had years of experience in
the overseas game distribution market.
Issues That Merculet Solves
Right now, if you want
to acquire new users, it can be quite difficult and costly for both
startups and mature businesses. The worst thing about the current
situation is that it can be hard for a platform to acquire new users and
retain the old ones. This undoubtedly creates huge challenges to the
healthy and sustainable development of a business.
Today, only information
can be directly sent and received. However, trying to send value or
money directly over the internet is not possible. This makes it hard to
measure user value. A business with a large user based is the reason why
its value is set at billions of dollars.
However, users
themselves are not valued as they deserve. Despite that, the data, time,
and money that users generate, are used to help a company grow. The
value of users today is underestimated. Because of this, it leads to a
vicious cycle of businesses losing potential avenues for making money.
Token Sale: 25 Apr — 30 Apr
- Ticker: MVP
- Token type: ERC20
- ICO Token Price: 1 MVP = 0.0072 USD (0.00001 ETH)
- Fundraising Goal: 18,700,000 USD (37,000 ETH)
- Total Tokens: 10,000,000,000
- Available for Token Sale: 30%
- Whitelist: Yes (period isn’t set, JOIN )
- Know Your Customer (KYC): Yes
- Сan’t participate: China, USA
- Min/Max Personal Cap: 0.1 ETH / 5 ETH
Team

- Ivan Jiang, CEO — https://www.linkedin.com/in/ijiang/
Core Leader of Hewlett-Packard HP China
Chief engineer of SAP, First China representative of SAP Cloud acceleration
The Initiator of China APP growth alliance; Talked to over 1000 entrepreneurs in 2 years
Founder — MagicWindow
- Shenjun Zhang, CTO — https://www.linkedin.com/in/zhangshenjun/
12+ years’ experience in IT industry, serving globally renowned technology companies such as HP, SAP, EMC, etc
AdMaster R&D
Director, technical leader of a number of product lines, led the
development of the first version of the Mobile Monitoring SDK for the
China Mobile Marketing Alliance
CTO of Magic Window, led
the development of mobile enterprise-class deep link service (mLink)
and content smart distribution platform (mContent)
- Xiang-Bin Wu, Chief Architect — https://www.linkedin.com/in/xiang-bin-wu-76b9618/
IT professional with
over 14+ years’ extensive experience at HP, Philips etc. in large scale
enterprise application with focus on cloud computing, big data and
microservices
MagicWindow infrastructure platform and content distribution system (mContent)
Focus on the implementation of Hyperledger’s companies’ and blockchain ecology and technology
Advisors:

Founder of BitShares and Fenbushi Capital
Veteran of traditional financial industry with 12 years’ experience in securities brokerage, hedge fund and investment bank
- Roger Lim, https://www.linkedin.com/in/limroger/
Founding Partner of NEO Global Capital
Co-founder of Webvisions, a pan-asia cloud hosting company.
Advisor for Bluzelle, Qlink, CoinFi, Selfkey, TheKey, Tomocoin.
Roadmap

Q2–2018
- The UAV system 1.0 release & The UAT system 1.0 release
- Release AVN system β1 & Application Market β1;
- Content Open Platform Product Design;
Q3–2018
- The UAT Application Market Version 1.1 release
- AVN system β2 release
- Open Content Platform β1 release & Attention Purse β1 release
Q4–2018
- Release Attention Purse β2 & Open Content Platform β2;
- Support the exchange of between UATs;
- AVN (User Attention Value Network) 1.0 onboard.
Website: https://merculet.io/
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